Bah bahbah i dunno wat my advertisement will be abt.Trapped in the mac lab without water and friends to talk to.SIAN...



Feeling abit lost...

A 15 to 20s commercial

Project duration: 3 weeks and due on week7 010607
1) advertisement thats is for a product/ service
2) ad has to be driven by 2 opposing emotions such as freedom and oppression.
3) text and words are not allowed
4) research on 8 ads.Look out for unique selling points, brand identity, visual
imageries etc.
5) create colour mood board
6) only present wif sound on third week.
7) final presentation: output to be in dvd format

Contrast is the dissimilarity or difference between things. Another meaning for contrast is in the context of colour. This can be the opposition of items that are compared or the act of distinguishing via differences comparison.It helps object to be distinguishable from other objects and the background.I feel that visual contrast provides an 3D depth to the image to create an realistic touch and feeling into the picture.The visual contrast also help to animate the 'motion' in the composition.Without it the whole composition will be very 'flat' and lifeless.

For this composition the main theme is Fossil.If the author were to use colours that consist of black and white, the audience would not be able to recognize the main objective which is the 2 bugs somewhere near the middle.And for not wanting the bugs to be interpreted as normal bugs only, the author decided to use the fossil colour to represent it all.I feel that colours are important as they help to create moods that one maybe is seeking.Colour contrast also helps to create the main focus/ divert attention. Too many colours will make the composition feel too busy and it usually makes it harder for the viewer to find the information he or she wants. It is also more tiring to the eyes.While A composition with too few colours, on the other hand, might risks being seen as a bit boring. For example, in this picture,the author added more vibrate/more striking colours to his main objectives- the 2 bugs.Colour Studies

Texture efers to the properties held and sensations caused by the external surface of objects received through the sense of touch. Texture is sometimes used to describe the feel of non-tactile sensations. Texture can also be termed as a pattern that has been scaled down (especially in case of two dimensional non-tactile textures) where the individual elements that go on to make the pattern not distinguishable.To me, I feel that texture too, create an 3D feeling and helps to create an realistic feeling to an overall composition.

Forms from nature


Designs inspired by forms of life

You need to have your 6 explorations of the REPETITION exercise ready BEFORE class and pin it up on monday morning.
From your six explorations, you will choose ONE that you think is most interesting...this will be the one that you will be animating in
class using after effects. (all these will be considered under your participation grades for the module)

2. You also need to complete this week's exercise as we will continue with it , adding value, texture, colour.
You should already have the six explorations on SIMPLIFICATION pin up in class (all these will be considered
under your participation grades for the module)

IN YOUR PROFESSIONAL BLOG include the following with heading under DESFUN
A) i)forms from nature & ii) design inspired by forms of life.

B) From a screen shot of motion graphics clip or any illustration, graphic design or artwork, study how
-visual contrast,
-colour and
-textural elements
has been used to enhance the visual message.
(all these will be considered under your participation grades for the module)