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//Monday, October 29, 2007 4:12 PM
  New Chicago Olympic logo 2016 The new Chicago Olympic logo is without the torch; however the identity is still prolific with a six pointed star taking center stage. This icon is similar to the star in Chicago’s flag. Earlier, the previous logo that featured the Olympic-style torch was ruled out by the International Olympic Committee, as it was against the Olympic emblem/logo rules which state that candidate city logos cannot contain any Olympic symbol. This includes the Olympic flag as well as any other imagery related to the Olympics such as a flame, torch, rings, medal, and so forth. Even though the imagery has changed, the color palette has remained the same. According to the design team of the Chicago Olympic logo, the colors were kept the same as they maintained a brand identity. Also, the slogan “Stir the Soul” will continue to be used. The dominant white star in the new Chicago Olympic logo symbolizes a beacon and guiding light perfectly. It also represents athletic greatness. The star on the Chicago Olympic logo is set against bands or ribbons of color, which signify award ribbons and medals that athletes achieve in the games. The color palette is used to denote the same concept portrayed within the previous logo; the yellow represents the city’s architecture and sky line. The red color is employed to show passion for sports whilst the green and blue below stand for the city’s parks and the Michigan Lake respectively. The points of the Chicago Olympic star are meant to be a symbol of hope, harmony, respect, friendship, excellence and celebration. According to the Mayor of Chicago, the new Chicago Olympic logo will become “a great symbol for the city and nation”, as they strive towards attaining the opportunity to host the Olympics and Paralympics. The new Chicago Olympic logo is a highly visible, striking and recognizable identity for Chicago’s bid efforts. The imagery as well as the pertinent concepts it presents prove to be very successful. The new logo has been received well by most and VSA have shown us that a hat trick can take place by finding a worthy replacement for the torch in the Chicago Olympic logo. |
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