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//Tuesday, October 07, 2008 8:56 PM
 Chief Creative Officers of Ogilvy & Mather help you navigate the exciting, crazy, and treacherous world of advertising Making it in advertising is tough. Even with a degree and a terrific portfolio, it’ s hard to get a job. In Pick Me!, Nancy Vonk and Janet Kestin offer a primer for students and junior ad professionals who want to make their mark in advertising. The creators of " Ask Jancy, " a popular online forum on one of the world’ s leading advertising Web sites, answer questions asked by up-and-comers in their trademark straight-talking style. Pick Me! covers everything from choosing the right school to creating a winning portfolio to getting the interview, landing the job, weathering office politics, and starting a successful career. The book also includes career advice from 14 ad industry superstars, including how they got their first jobs, what they look for in a junior ad exec, and what they know now that they wish they’ d known then. adapted from http://www.bookcircus.com/ProductView.aspx?sku=0471715573
what u need to do to stay on or to be in advertising? you will need to develop a skin like elephant hide to withstand the rejection that every new day brings.You'll be told by your partner,your creative director, your clients or research that your creative idea sucks.You'll need to remain positive after the campaign that you have slaved for months gets killed because budgets just got cut.You'll have to act cool and professional when you want to cry.You'll need to forgo people when you really,really want to kill people. Whats a good ad? A good ad is fresh and interesting.It's single and single-minded.It makes you feel or think about something.It might even make you you want to do something.Simplicity is the single most common characteristic of great ads.Think about nike,VW ,Levis, IKEA, and milk advertising.They're all simple ideas developed through clever, memorable executions.In other words of Charles Mingus, the great jazz musician, adapted from, 'PICKME breaking into advertising and staying there' by Nancy Vonk & Janet Kestin |
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