trash out

//Monday, November 05, 2007 11:05 PM

The 2 Best Spins

"ENJOY THE BEST OF EUROPE, AUSTRALIA & NEWS ZEALAND WITHOUT EVER LEAVING SINGAPORE.oNLY WITH THE FINEST INGREDIENTS, SOURCED FROM ALL AROUND THE WORLD GO INTO YOUR FAVOURITE DRINK.MADE IN SINGAPORE SINCE 1984, MILO COMBINES A GREAT CHOCOLATEY TASTE WITH A PERFECT MIX OF ACTIGEN-E THE ULTIMATE BLEND OF B VITAMINS AND MAGNESIUM.IT'S ALSO WON HEALTHIER CHOICE STATUS FROM THE HEATH PROMOTION BOARD AS WELL AS THE HEARTS OF ALL SINGAPOREANS.EACH AND EVERY YEAR, WE INVEST $1.7 BILLION ON RESEARCH WORLDWIDE TO DEVELOP QUALITY PRODUCTS THAT IMPROVE YOUR QUALITY OF LIFE. SO YOU CAN ALWAYS ENJOY ALL THE NATURAL FLAVOUR OF THE PUREST, MOST TASTY INGREDIENTS THE WORLD CAN OFFER YOU, IN YOUR OWN HOME.UNCOMPROMISING QUALITY." ( spin : milo is the best outta the best )-Nestle MILO-
Reason:
The "!" alignment makes the viewers curious of what its abt.After reading it makes the consumers feel that they will or are consuming the bestbest stuff of all the other company's products especially by looking at their first sentence which is the most visible by the "!" alignment of the ad.

"Allow your child to grow naturally.The new advanced Mamil Gold with IMMUNOFORTIS." ( spin: only children that drinks mamil gold can grow properly)
-Dumex-

Reason:
I think this is really effective in which how they target the parents.As parents all want the best for their kids so i think that it's easy for them to fall into this spin.To say the truth, i only found out the spin after i took a closer look at it.