Adidas Rebranding-Mindmaping-
-Logo test and color test of the chosen piece.-
Main theme:
fashionable
appealing to women
Meaning of the Logo:
represents the Adidas's "a"
an upward glide to represent 'forwardness' and 'fast' and to rinse up to the top.
the blue to represent the 'young at the heart'.
to some extend, the logo look like a high heel representing women.