I think think commercial is effective as it catches people's attention by the use of sex, humor and framing.

By the use of sex and humor, they were able to generate attention.The target market alos does not need to have background knowledge of their products as the message is simple.Though humor is used, it is relevant to the selling point of the ad.

It also stresses the uniqueness of the product which is the waterproof camera by surprising customers who typically refuse traditonal appeals to ads(Appeals more towards teenagers and young adult).

It surprise the target audiences with an unusal approach by disrupting, then reframe the offer.By reframing the offer, it focuses on the offer rather than the choice.

However, I think this ad in some ways, not effective too. Some people might think that the ad is gross not funny after watching,creating negative impression. This might be good too as people remember the too but, in the negative way.

Thus on the whole, i conclude that the ad is effective as it manage to catch people's attention and at the same time allows people to remember what kind of product and its feature they are selling.